How To Open a Cupcake Shop

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Small Biz 101: How to Start a Cupcake Shop

By Farnoosh Torabi

Despite the recession, cupcake shop owners are experiencing brisk sales as consumers seek affordable indulgences.

Cupcakes take us back to childhood birthday parties and school bake sales. The nostalgia and comfort associated with baked goods helped generate more than $6 billion in cake and pie sales in the U.S. last year, with cupcakes comprising one of the biggest chunks of that market, according to Mintel, a market research firm.

The trend is expected to continue in 2009, as the popular Sprinkles Cupcakes in Los Angeles and Crumbs Bake Shop in New York City franchise across the country. At the same time, other new cupcakeries are popping up, like Megan Faulkner Brown’s The Sweet Tooth Fairy Bake Shop, which opened last month in Provo, Utah. According to Faulkner Brown, the recession’s not holding back customers. If anything, hard times are boosting traffic to her store. “People are still spending money on the smaller luxuries that make them feel good,” she says. “Sure, maybe no vacation to Hawaii, but they’ll pay $2.25 for a cupcake.”

Intrigued? Want to open your own cupcakery? Here are a few of the must-have ingredients... Read the remainder of the article here.

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